A marketing and promotional strategy that specifically targets key decision-makers will be implemented.

This will include:

• Direct Mail Shots
• Distribution of Complimentary Tickets through Professional Associations
• Radio Advertising
• Roadside Posters
• Media Liaison and Publicity
• Electronic Invites
• Hand Deliveries

Publicity will include editorial coverage in Hotel and Restaurant magazine, as media partner, in addition to other on-line and print media coverage.